When will white writers learn that using the N-word is just not OK? In fact, it’s offensive. First Rihanna is called a n*ggabitch, and now this.

It all started when Kanye West announced that he was honoring his deceased mother by naming his company after her. Then Gawker blogger Seth Abramovitch turned Kanye West’s company, DONDA, into an acronym for “Dis Original Nigga Dresses Aight.”

This is deplorable on two levels. First Donda West, the much adored mother of Kanye West, is dead. Secondly, that the writer felt that he could just wantonly toss around the N-word and turn it into a joke is disgusting.

Here’s the quote:

“You think Tom Ford is full of himself? Kanye West shits Tom Fords for breakfast. Then he irons out the shits into cutting-edge fabrics, and frantically cuts, sews, and laces that fabric through the night and into the morning, until he has produced the most unbelievable clothes — nay, FASHION + ART = FARTSHION! — in the universe. And he calls these clothes DONDA. But he calls all that other stuff DONDA, too! DONDA will be your everything. Just you wait and see. And what is DONDA? It’s an acronym for Dis Original Nigga Dresses Aight.”

He’s fired.

Gawker Blogger Fired for Defaming Kanye West’s Mother With the N-Word